Match the Animated Logo to the Brand’s Core Identity We have this handy SVG optimization guide you can follow for the best results.īy Alex Gorbunov 2. To optimize your static logo file before importing it into SVGator from other tools, like Illustrator, you can take easy steps like using simplified paths to draw your logo design, avoiding high-accuracy settings for the pencil tool, etc. You can start the logo design process directly in SVGator’s interface, or import your file with one click. Of course, the vector format is the best choice for both your static and animated logo files, given its high resolution, small file size, infinite scalability, encoded data and transparent background support. An animated logo can serve countless branding purposes (mobile app splash screen, website CSS loader, etc.), so we need to make sure the file size remains as lightweight as the SVG format allows it to be. Once you’ve settled on a static logo that you wish to animate, it’s time to prepare the file for all the exciting digital sorcery you’re about to perform! You’ll need to be mindful of optimal performance throughout the logo animation process. If this is your first time in logo design territory, you can find some useful tips in this “ How to design a logo” guide. The process includes (but isn’t limited to) defining the brand’s distinctive traits, finding the right type of logo, outlining the qualities it should spotlight, choosing the ideal typography, etc. ![]() Naturally, working your way through conceptualization all the way to implementing this fresh-from-the-oven logo design into a client’s branding strategy will take some extra time. Create/Optimize the Static Logo FileĬrafting a logo is an artform itself. Whether you plan on creating an animated logo from square one, or you’re breathing new life into an existing static logo, the rulebook stays pretty much the same: 1. Of course, a bit of inspiration to jumpstart the flow of ideas (this article includes plenty), and some process checkpoints (the golden rules!), will get you closer to your goal faster.īy SVGator 10 Golden Rules: How to Animate a Logo Nowadays, all you need is a good handle on graphic design basics and lots of practice, and in no time you can list animating logos as a skill you’re proficient in. Emphasis on no-code! This means you can go directly from your sketchbook to experimenting with motion design, without having to write a single line of code. If you’re already familiar with SVGator, you know that on top of being a free SVG creator (among other things), it is a no-code logo animation app. Fortunately, accessible and intuitive animation software is evolving just as quickly as the demand for motion graphics is rising. Putting these rules on your workflow checklist will help you design and animate logos that are not only eye-catching, but truly remarkable! What Do You Need to Start Animating Logos?įiguring out how to animate a logo from scratch might sound daunting when you try out tools that have a steep learning curve, require coding, or make you jump through third-party plugins for the final exported file. ![]() Adding animation to your logo designer skill set is a sure-fire way to upscale your portfolio! By Motion ZRKĪs there is no shortage of tutorials on how to easily animate a logo, we thought it would be useful to round up the 10 golden rules of animated logos all in one place. Think of the refreshing feel of an effervescent CocaCola logotype animation. Animating logos eases nuance, wit, and personality into the mix, giving your logo designs better odds of excelling in the digitalverse.Ī logo animation can extend the range of emotions that a brand’s logo can evoke at all of its client touchpoints. Memorable logos are considered to be core components of a successful branding strategy, and for good reason! A logo is ultimately a condensed depiction of a brand’s identifiers, whether we’re talking about brand colors, taglines, or the feelings you want associated with said brand. ![]() A guide to help you navigate the design process behind great logo animations – from conceptualization all the way to animating logos like a pro!
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